What is Marketed?

Marketers market 10  types of entities: 

1. Goods
2. Services
3. Experiences
4. Events
5. Persons
6. Places
7. Properties
8. Organisations
9. Information
10. Ideas.

1. Goods: Physical goods constitute the bulk of most countries’ production and marketing efforts. Examples are refrigerators, television sets, food products, machines, etc.

2. Services: As economies advance, a growing proportion of their activities is focused on the production of services. Examples are: services include the work of airlines, hotels, car rental firms, barbers, beauticians, etc., and professionals such as Accountants, bankers, lawyers, engineers, doctors, etc.

3. Experiences: By orchestrating several services and goods, a firm creates, stage and market experiences. For example: traveling, climbing Mount Everest, etc.

4. Events: Marketers promote time-based events, such as trade shows, artistic performances, Asian Games, sports events, etc.

5. Persons: Celebrity marketing is a major business. Today, every major film star has an agent, a personal manager, and ties to a public relations agency. For Example, artists, musicians, physicians, etc.

6. Places: Cities, states, regions, and whole nations compete actively to attract tourists, factories, company headquarters, and new residents. Further examples: commercial banks, local business associations, real estate agents, Economic development specialists, etc.

7.Properties: Properties are intangible rights of ownership of either real property (real estate) or financial property (stocks, bonds, etc.). Properties are bought and sold, and this requires marketing.

8. Organisations: Organisations actively work to build a strong, favorable, and unique image in the minds of their target public. Universities, museums, performing arts organizations, and non-profits all use marketing to boost their public images and to compete for audiences and funds. 

9. Information: Information can be produced and marketed as a product. This is essentially what schools and universities produce and distribute at a price to parents, students, and communities. For example, magazines, encyclopedias, newspapers, etc. supply information.

10. Ideas: Every market offering includes a basic idea. “In the factory, we make cosmetics; in the store we sell hope.” Social marketers are busy promoting such ideas.