Principle of Risk & Return
Figure: Principle of Risk & Return
Low levels of uncertainty or risk are associated with low potential returns, whereas high levels of uncertainty or risk are associated with high potential returns. According to the risk-return trade-off, invested money can render higher profits only if the investor is willing to accept the possibility of losses.There is a positive relationship between risk and return.
For example, a higher debt-equity ratio compared to a lower debt-equity ratio may reduce the cost of capital but expose the firm to a greater risk. The principle of risk and return implies a balance is to be made while taking financial decisions.
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