Service Marketing

What do you mean by Service Marketing? 

Service means any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Governments offer services through, hospitals, military service, police, and fire departments, and schools. Private not-for-profit organizations offer services through museums, colleges,and hospitals.

According to Philip Kotler, "A service is an act of performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything."

Berry states, "While a product is an object, devise or physical thing, a service is a deed, performance, or an effort."

So it is said that, Service is offered by the marketers which is intangible, inseparable, variable and perishable.